Calmino — Homepage Concepts

Direction 1

The Still Hour

Dark, editorial luxury. Near-black with jewel-tone teal CTAs and warm gold accents. Massive Cormorant serif headlines. Full-bleed hero.

For the client who books their massage the way they'd book a fine restaurant.

Direction 2

Jade Sanctuary

Warm organic luxury. Cream and linen with clay, gold, and teal. Playfair Display headlines. Split-screen hero with photo bleeding to the edge.

Welcoming and warm — appeals to both the professional seeking calm and the athlete in recovery.

Direction 3

The Meridian

Architectural minimalism. Near-white with near-black type, teal used sparingly with precision. Raleway geometric headings. Typographic hero.

Earns trust through restraint — right for health-literate clients who want results, not just relaxation.

Direction 4 New

Editorial Warmth

Warm ivory & terracotta with botanical SVG motifs. Cormorant Garamond display headlines, decorative corner brackets on the hero image, terracotta marquee strip. Calmino icon in nav.

Richer and warmer than The Still Hour — botanical details give a ritual quality that pairs perfectly with the massage + acupuncture positioning.

Direction 5 New

Calm Sage

Sage green + warm sand. DM Serif Display with Nunito Sans. Organic blob-shaped hero image, rounded cards, circle motifs, pill-shaped CTAs, floating availability card. Calmino icon in a sage circle in nav.

More approachable than The Meridian — sage signals natural wellness without clinical coldness. Broader appeal: yoga crowd, young professionals, wellness newcomers.